Personal safety education for everyone

Products from the safety concepts team

Writing and more!

What you Don't Know Can Kill You Front Cover Final.jpg

What You Don't Know Can Kill You:

How Most Self-Defense Training Will Put You into Prison or the Ground [Amazon Link]

Most self-defense training, whether martial arts or firearms, is focused on instilling physical skills. Unfortunately, critical elements are being left out. This is commonly because your instructors don’t fully understand the topics covered in this book– or worse are completely unfamiliar with this information.

Information that will keep you out of the hospital or prison. If your instructor doesn’t know it, how is he going to teach it to you? For example:
- Do you know when you claim self-defense you are confessing to what is normally a crime?
- Did your instructor ever tell you that? 
- Or did he – as so many instructors do – tell you what he's teaching you is 'self-defense?' 
- How much of your training time has been spent on when to use that training?
- When not to?
- What about how crime and violence really happen? (Not knowing that you may not get a chance to use your training.)
- How do you explain to the police that what you did was self-defense and not you attacking your fellow citizen?
- What will you need to be able to do to prove your innocence in court?

You'll learn these and many more important topics in this introductory book about what you haven't been taught about self-defense.

Picket Fence Final.jpg

Beyond The Picket Fence:

Life Outside the Middle-Class Bubble [Amazon Link]

Rules, traditions of the past, and assumptions... all have been swept away by rapid social change. Instead of freeing people this has left us stressed, confused, unprepared, and unable to navigate different environments and situations that can be more than just hostile. Environments outside suburbia can become dangerous -- especially for teens and young adults. 

"Beyond the Picket Fence" isn't a self-defense book, but it is very much about what will get you into trouble with people.

Arrests, violence, and rapes often befall young people when they go 'out to party.' Originally this book was -- literally -- about how not to get killed while outside suburbia and in places where it is easy to cross unspoken lines. Yet the best meaning prohibitions usually fall on deaf ears. This book takes a different approach. We're not telling young people, "Don't go." We know they'll go. Instead we'll them what they need to look out for when they wander outside their home's picket fence. We'll help them stay out of jail or the emergency room.

At the same time, this book is about a whole lot more...

To the young reader: 
Giving you the knowledge to remain safe is still the primary purpose of this book. But it grew beyond just that. It turned into a primer on how to read unspoken rules in environments, recognize what is important in different places, and how not to shoot yourself in the foot in the adult world. There are many ways to destroy your education, career, and relationships when you don't understand local rules. 

This book isn't a list of do's, don'ts, and platitudes from times past. It's about deep structures that underlie both spoken and unspoken rules. Mostly it's about how to figure them out before you get into trouble by breaking them. When we talk about how to get along in foreign countries, we also show you how to get along here at home. Due to 'normalcy bias,' seeing the different rules at home is actually a lot harder. These rules also can change after just walking through a door, crossing an imaginary line, signing a piece of paper, or not knowing exactly whom you're talking to. It's a frustrating and confusing mess, but you have to figure out how it works. This book will help you do that.

To parents:
This book isn't just useful when you send a son or daughter off to college. It's for you and the kids still at home. Life has taught you some things are very important and others less so. Often this knowledge is subconscious -- including why doing something is a good idea or a really bad one. It's difficult and frustrating to try to consciously explain something you know subconsciously to young people -- especially the 'why.' Again, this book makes it easier.

To those who have an abusive and dysfunctional background:
Have you ever felt there was a 'rulebook' given to everyone else but you? This book will help you figure out those rules.

INoSD Cover.jpg

In the Name of Self-Defense:

What it costs. When it's worth it [Amazon Link]

In the Name of Self Defense: What It Costs. When It’s Worth It will challenge what you think you know about self defense. It's an in-depth exploration of what is and what is not self-defense. Both in the streets and in the eyes of our judicial system—and where most people go wrong. Using the information contained in this book could mean the difference between you laying in a parking lot, legitimate self-defense or prison! 

This book presents information unlike any you've seen before, focusing not only on the aftermath of an incident, but on what commonly leads to violence and your actions before, during, and after. Learn about the limitations of real self defense, how to accurately assess a situation and concisely “articulate” the timeline of events to officers and legal professionals in a manner that reduces the chances of a misunderstanding . . . and a subsequent prison sentence. 

Whether you want to add to the knowledge you acquired as a beginner in a self-defense class or you’re an instructor looking to further your own knowledge or a professional whose job requirements place you in potentially violent situations with dissatisfied clients or customers . . . it doesn’t matter! In the Name of Self Defense is a must-read for everybody! If you're lucky, you will never need the information contained within these pages, but if you ever require it what you learn from this volume will be vital.