Personal safety education for everyone
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Safety Concepts

Personal safety education for everyone.


Safety Concepts is an educational approach to personal safety that helps you improve your quality of life through seminars, books, audiobooks, and videos.

Our mission is to paint the big picture of effective personal safety and provide you with tools to fortify the life you’re already living.

We reject fear-based teaching. No matter how busy life gets, keeping yourself and your loved ones out of trouble is not difficult if you have quality information and training.

There is a lot of training out there. We’re here to educate

Our focus is on the skills and information most people need in most places, most of the time. Most people don’t need to be action heroes. Most people need to deal with everyday intimidation, boundary violations, and navigating unfamiliar circumstances. 

Do we have specialized training for extraordinary circumstances? Yes, but we build a foundation of fundamental understanding first. Before learning to handle dangerous situations, we teach people how to recognize them and avoid them altogether when they can. 

That said, we are in the business of building capable, confident people. When a conflict can’t be avoided, we will arm you with the best information about what to do before, during, and after to make sure you go home to your loved ones. 





You’ll have one of two problems if you use your self-defense training.
One: it doesn’t work. Two: it does.
— Marc MacYoung